With more than 25 years of leadership experience in sales and marketing, Erik works at the intersection of sales performance, leadership behavior, and transformation. He has led and supported sales organizations across industries as they shift from activity-driven selling to disciplined, value-based execution.

 

Erik is deeply focused on how sales leaders think, decide, and act under pressure. He studies the behavioral patterns that separate high-performing sales managers from those who struggle to create momentum—why some leaders coach effectively, challenge constructively, and drive change, while others default to control, firefighting, or passivity.

 

This focus is not theoretical. Erik translates behavioral insight into practical sales leadership and coaching habits that stick. His work helps sales managers move from managing numbers to developing people—and from short-term results to sustainable performance.

 

Grounded in decades of hands-on leadership and research, Erik designs and delivers transformation programs where sales strategy, leadership behaviors, and daily execution are aligned. Individuals grow, teams mature, and organizations build repeatable commercial capability.

 

By combining psychological insight with real-world sales leadership experience, Erik acts as a catalyst for lasting transformation—helping sales leaders coach better, lead with clarity, and drive results that endure.