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Erik has studied this for decades and in recent years. Erik has more than 25 years of experience from leading roles in a large number of organizations, both in sales and marketing.

Erik harbors a profound passion for delving into the complexities of human behavior, particularly in intricate scenarios. His curiosity centers on unraveling the psychological underpinnings that influence why some individuals make specific decisions while others remain passive.
This fascination is not just theoretical for Erik; it's a driving force behind his desire to effect change. He actively seeks to apply this understanding in various training and consulting roles, aiming to create meaningful transformations in people and organizations.
With a journey spanning over two decades, Erik's expertise is rooted in a rich history of leadership in diverse organizations, predominantly in sales and marketing. His insights are sharpened by years of study and real-world experiences, allowing him to offer profound and impactful guidance in his field.
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