Erik Thorén

The Pareto principle (“20 % of reps produce 80 % of results”) is ingrained in sales culture. But current research suggests an even...

It’s tempting to think it’s all about experience, charisma, or even having the “right answers.” But the research — and the best sales...

Erik Thoren We often hear these terms used as if they’re the same thing. But they’re not. 👉 Coaching  = asking questions that unlock...