Large deals or smaller deals with the right account?What strategy do you use?

I understand that it is really rewarding to land a large sales deal - and to hear about large deals being made. But is that really what most sales people and sales organizations are looking for? And is that really how organizations grow faster?

Isn't faster to gain trust and get a the right deal size with the right prospect (target account) and then develop that account, both horizontally and vertically, with acceptable profit margins?

Where does your sales organization invest their time in?

- To get extreamly large sales or the right deal, right, target account and the right time.

Good luck with your business opportunities.