🔹 Let’s talk about the real growth engine in sales: Leadership.

You can have a solid strategy.

You can have talented salespeople.

You can have the latest tools, dashboards, and AI-driven forecasts.

But if you don’t have strong front-line sales leadership…

👉 Nothing sticks.

👉 Nothing scales.

This is where I see many organizations fall short.

📊 Gallup found that 70% of the variance in team engagement is directly linked to the manager.

And yet… many companies still invest more in CRM licenses than in actually developing their sales managers.

Here’s the truth:

Great sales leaders don’t just report numbers.

They coach.

They bring clarity.

They create the conditions for growth.

And that doesn’t just happen because someone got promoted from “top seller” to “sales manager.”

💡 If we want sales leadership to actually drive performance, we need to treat it like any other critical capability — one that requires development, feedback, and practice.

Some patterns I keep seeing in the teams that succeed:

✅ They shift the mindset – from task manager to performance coach

✅ They train real-life leadership behaviors – like giving feedback, running 1:1s, leading change

✅ They give leaders coaching too – because even coaches need space to grow

✅ They build learning into the system – not just one-off events

So let me ask:

🧠 What’s your budget this year for sales leadership development?

🧠 Are your sales managers being coached — or are they only expected to coach others?

Because if you want scalable, sustainable growth…

Leadership isn’t optional. It’s the multiplier.

It’s what translates strategy into execution.

It’s what shapes culture.

It’s what holds performance together when things get complex.

💬 What’s your take?

How are you enabling your sales leaders to grow, lead, and create impact?

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