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Writer's pictureErik Thorén

Do you have a common language in sales?

It is increasingly important that sales organizations have the ability to communicate more effectively with each other — especially when discussing business opportunities.


A common language forms the basis for cooperation, innovation and mutual understanding.

Why It's Important:


Clarity and Precision:


Using a shared vocabulary minimizes misunderstandings and ensures everyone is on the same page. This is critical when discussing complex business opportunities.


Collaboration & efficiency:


A common language encourages open dialogue, allowing different sales teams to brainstorm, share insights and collectively tackle challenges more effectively.


Promote Inclusion:


By establishing a shared language, we create a more inclusive atmosphere where all voices can be heard, leading to richer discussions and innovative solutions.


Does your company have a common language in sales?


If you were to ask everyone in your sales what a successful meeting is.....would you get the same answer from everyone?


How important do you think a common language is when you internally talk to customers and business?


Please share your insights below!


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